Above: Uber / Uber Eats + Venmo
Uber and Uber Eats now let you split the bill using Venmo
Uber already lets riders pay by credit card, PayPal, and — in some markets — cash. Now, the ride-hailing giant is adding Venmo to the mix, both in its main transport app and in the Uber Eats app.
Available only in the U.S., Venmo is PayPal’s popular peer-to-peer (P2P) payments app and lets you easily split and share purchases with friends — ideal for sharing transport services and ordering takeout.
A key factor in this latest partnership appears to be data suggesting Venmo was already a popular mechanism for sharing payments between multiple Uber riders. Someone would pay for an Uber ride through their account, as usual, and then request reimbursement from their friends through Venmo. According to the company, more than 6 million Venmo payments last year mentioned the word “Uber,” which offers some indication as to how popular this new payment integration should prove.
“With so many of our riders and eaters already turning to Venmo as a way to pay a friend back for that last ride or meal, we’re proud to have built a seamless, easy-to-use connection between our apps,” said Uber payment partnerships head Marco Mahrus.
Splitting fares
It is worth noting here that Uber has offered a built-in fare-splitting feature for a while already, but it required all parties involved to have an active Uber account. Integrating Venmo bypasses that requirement, though all riders would have to be active Venmo users, of course.
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Paul Sawers
VentureBeat
JULY 12, 2018 9:00 AM
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