Visa Data Shows One Fifth of Purchases at 2018 FIFA World CupTM Use Contactless Technology
In the tournament’s first five days, fans from the United States are the biggest foreign spenders, followed by China and Mexico respectively.
As the exclusive payment service in all stadiums where payment cards are accepted, Visa is providing fans in Russia the ability to purchase innovations for fast, easy and cash-free payment experiences. This includes partnering with Alfa-Bank to offer for purchase: 6,500 Payment Rings (3000 RUB each) and a 30,000 Payment Bands (1000 RUB each). The ring and the band are both NFC-enabled, contactless payment devices that link to a prepaid card. Visa is also offering fans Visa commemorative contactless cards. Consumers only have to load value onto their cards to begin using them, which they can do at Visa Alfa-Bank ATMs or through our online portal. (Photo: Business Wire)
MOSCOW–(BUSINESS WIRE)–Visa (NYSE: V), the Official Payment Services Partner of FIFA, today released an analysis of foreign travellers’ spending during opening days of 2018 FIFA World Cup™. The results found that in the 11 Russian host cities of the tournament, approximately one in every five (17 percent) purchases with Visa used contactless payment technology, including smartphones, bracelets and rings. In the stadiums themselves, the share of contactless payments was 54 percent, inclusive of purchases made by fans from Russia and abroad.
On average, across the 11 host cities, Visa cardholders spent 3,575 rubles (approximately $56.65)1 per transaction, with fans from the United States spending the most – followed by China and Mexico in second and third, respectively.
“Many of the international visitors attending this summer’s tournament have never been to Russia before and we’re excited to be providing them with the ultimate tournament experience, powered by the speed and ease of Visa’s digital payments, which are increasingly happening on contactless cards, devices and wearables,” said Ekaterina Petelina, country manager, Visa Russia. “In the stadiums particularly, fans are using contactless payment technology to speed through the lines and quickly get back to the action on the pitch.”
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June 28, 2018 01:00 PM Eastern Daylight Time
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