Capital One is using Foursquare to push offers to customers
Location-based data and analytics platform Foursquare is helping banks deliver location-based offers to customers at partner retailers.
Location-based marketing can be a valuable tool to raise the profile of a brand, but there are issues with permissions and seeming too intrusive to the customer.
Capital One is piloting the use of location-based customer data to push offers to customers who shop at partner retailers.
The bank has been working with data and analytics platform Foursquare to roll out real-time notifications within the mobile banking app. Foursquare, a nine-year-old company that began as a checkin app, is now using its technology to help brands push offers to users based on their location using its software development kit Pilgrim. Capital One has been beta testing location-based offers for a year, with the goal to drive up adoption of its cards at selected retailers and purchase categories.
“They use our tools within their app that enables them to recognize using Pilgrim when a phone is in your pocket or and when [the customer] has walked into 105 million countries that detect where you are,” said Foursquare CEO Jeff Glueck, speaking at Benzinga’s fintech conference in New York on Wednesday. The technology allows for real-time messaging and analytics, letting banks message contextually relevant offers to consumers physically located at partner retailers.
MAY 17, 2018
FROM THE WEB
No, the end of credit card signatures is not good for consumers
South Bend Tribune
17 May, 2018
PayPal in advanced talks to buy payments group iZettle
Thursday 17 May 2018
Jack Dorsey joined a company hackathon to get bitcoin in Square
May 17, 2018
Credit card payments evolve beyond the mobile wallet
May 17, 2018 10:19 AM EDT
Making UPI payments could soon be as easy as making a sound with your phone
May 16, 2018 08:22 IST
Ex-Citi, Comcast execs raise another $100M for FairSquare credit cards
The Inquirer, Daily News,Philly.com
MAY 15, 2018 — 1:16 PM EDT
FROM THE TUBE
PayPal CEO & Jim Cramer Talk China, Diversity, Alexa and More!
TheStreet: Investing Strategies
Published on May 7, 2018
Wells Fargo Reimagines Mobile Experience with ‘Pay with Wells Fargo’
Published on May 10, 2018
Counting the cost of going cashless
Published on May 10, 2018
Technology insights from Day 2
NRF Expo 2018 | Retail Assist Vlog
Published on Jan 17, 2018
Technology insights from NRF Expo 2018 |
Retail Assist Vlog
Published on Jan 16, 2018
NRF 2018: Fireside Chat with
PaymentSource’s Daniel Wolfe
Published on Jan 25, 2018