Business Insider has reported that Starbucks is enhancing its app for the Apple Watch, allowing users to add money to their virtual Starbucks card from the watch using Apple Pay. This upgrade comes after a series of initiatives by the coffee chain to build out its digital offerings, including a feature that allows consumers to send each other Starbucks gift cards through iMessage. The new feature will make the user experience more convenient for Watch users. This upgrade eliminates a step for Apple Watch’s Starbucks app users. Before this feature was introduced, Apple Pay users could only reload their balance through the iPhone app — not on the Watch. The ability to reload their app’s balance from the Watch, and then use it to pay, rather than having to switch between the iPhone and the Apple Watch, makes for a better user experience.
Published on Sep 28, 2017