Featuring: A Truly Priceless Fireside Chat – Presented by Mastercard
Ask anyone and they’ll tell you: think “Mastercard”, and you think “priceless”. The two have become synonymous in the now two-decades that the credit card company has used the word as its slogan. Both the logo and the slogan are simple, elegant, and recognizable the country and world over. However, times change, and for most brands, keeping up with the times means heading back to the drawing board. But why reinvent when you can evolve?
Enter Andres Siefken, head of North America Marketing and Communications at Mastercard, whose desire to build upon the priceless brand rather than cast it aside has resulted in an entirely new take on pricelessness. In this video, Siefken and host Marcus Peterzell discuss the next chapter of Mastercard’s iconic campaign (which you saw if you were one of the 20 million people to tune in to this year’s Grammys) and how pivoting from a slogan to an experience is better suited for the times.
Featuring Andres Siefken (EVP, Marketing and Communications, Mastercard) and Marcus Peterzell (EVP Entertainment, Ketchum)
BrandStorytelling.tv
Published on Feb 8, 2018
PAYMENTS EDUCATION SERIES
Women in Data Science
Talks from Stripe’s Women in Data Science event on 6/6/19 in San Francisco.
Stripe
Published on Jun 17, 2019
Payments Presentation Federal Board Governor Lael Brainard,
KansasCityFed
Streamed live on Aug 5, 2019.
Why curious people are more interesting and do better in life
Three “C’s” of leadership from a recent college commencement address by Al Kelly, Chairman and CEO, Visa.
VisaCommunication
Published on Jun 13, 2019
Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire shares these and other lessons for scaling high-growth organizations.
SaaStr
Published on Mar 19, 2019
WFA talks Better Marketing: The CMO agenda
Global CMOs on the biggest items in their in-tray today: Antonio Lucio (HP), Roel de Vries (Nissan), Jane Wakely (Mars), Raja Rajamannar (Mastercard), Keith Weed (Unilever), Marc Mathieu (Samsung)
WFA
Published on Jun 29, 2018
5 Things I Wished I Asked Before Switching from Employee to Founder
Co-Founder and CEO at GoCardless, Hiroki Takeuchi and CEO and Founder at Shipamax, Jenna Brown on their switch from the employee role to the founder role and what they learned along the way. If you’re a current founder, do you agree? What lessons did you learn along the way?
SaaStr
Published on Sep 18, 2018
Most Influential Brands 2017 – Visa
Influence doesn’t happen by accident. Top companies invest in their brands and use their elevated position to model good corporate citizenship. After seven years of assessing Canada’s most influential brands, Ipsos has identified five key drivers of influence: trustworthiness, engagement, leading edge, good corporate citizenship and a strong presence. But don’t take our word for it. Hear what the CMOs from Canada’s biggest brands think.
Ipsos
Published on Apr 30, 2018
Sarah Quinlan, Senior VP, Market Insights, MasterCard – Global Retailing Conference 2018
TJL Center
Published on May 18, 2018
Tips to brands doing native – with Stephanie Losee, Head of Content at Visa Communications
Native Advertising Institute
Published on Apr 3, 2018
A conversation with regulators on innovation in payment services
ESB
Published on Feb 5, 2018
Debate on Innovation in Payment Services
Part 4: Debate at ESB’s Conversation with Regulators on Innovation in Payment Services, 18 January 2018 in The Hague.
ESB
Published on Jan 24, 2018
Innovation in Payment Services: The Role of EU Policies
Part 3: Speech by Ralf Jacob of the European Commission at ESB’s Conversation with Regulators on Innovation in Payment Services, 18 January 2018 in The Hague.
ESB
Published on Jan 24, 2018
ACM’s view on innovation in the payments sector. How do we get the best deal?
Part 2: Speech by Cateautje Hijmans van den Bergh, Member of the Board of The Netherlands Authority for Consumers and Markets (ACM) at ESB’s Conversation with Regulators on Innovation in Payment Services, 18 January 2018 in The Hague.
ESB
Published on Jan 24, 2018
PSD2: Will it be a game-changer?
Part 1: Speech by Job Swank, Executive Director of De Nederlandsche Bank at ESB’ s Conversation with Regulators on Innovation in Payment Services, 18 January 2018 in The Hague.
ESB
Published on Jan 24, 2018
Visa’s Everywhere Initiative Sample Pitch
See how startup Qpal pitched their winning idea at the Visa’s Everywhere Initiative 2017 Middle East and North Africa Finals. To learn more about Visa’s Everywhere Initiative, visit visa.com/everywhereinitiative
Visa
Published on Jan 2, 2018
Hiroki Takeuchi
Talk at Startup School Europe 2014 at The Brewery in London
Y Combinator
Published on Jul 31, 2014
