“We’re thrilled to help bring PepsiCo closer to their consumers for the PepCoin loyalty program,” said Leanne Sheraton, Vice President of Marketing, PayPal. “Venmo and PayPal’s payout solutions provide the ability for physical brands to engage with their consumers digitally, while offering a convenient way for consumers to redeem and spend their cash rewards.”
NEWS PROVIDED BY
PepsiCo
PR Newswire
Sep 12, 2019, 09:00 ET
Buy, Scan, Cash In: PepsiCo Launches Cash Back Loyalty Program with PayPal and Venmo
PURCHASE, N.Y., Sept 12, 2019 /PRNewswire/ — Mountain Dew® and Doritos® are purchased together nearly as much as peanut butter and jelly. That’s because savvy snackers know and love the delicious pairing of a savory, crunchy Frito-Lay snack with a cool, refreshing PepsiCo beverage. Now, having the good taste to pair those two pays off thanks to PepsiCo’s first-ever cash-back loyalty program—PepCoin by PepsiCo, a digital program that’s perfect for the on-the-go consumer.
Now, when a consumer buys a single-serve PepsiCo beverage and Frito-Lay snack together (each specially marked), they can earn cash rewards. They simply need to scan the codes on the bag and under the bottle cap with their phone. Every time they accumulate $2, the money automatically transfers to their account with Venmo or PayPal. It’s that easy: Buy, scan, cash in. The more you pair, the more it pays.
“Our mission at PepsiCo is to put smiles on consumers’ faces with every sip and bite… there’s no doubt PepCoin will do just that,” said Linda Lagos, Senior Director, Marketing, PepsiCo. “PepCoin will give them a chance to earn a cash reward by enjoying their favorite snack and beverage combinations.”
“We’re thrilled to help bring PepsiCo closer to their consumers for the PepCoin loyalty program,” said Leanne Sheraton, Vice President of Marketing, PayPal. “Venmo and PayPal’s payout solutions provide the ability for physical brands to engage with their consumers digitally, while offering a convenient way for consumers to redeem and spend their cash rewards.”
Consumers can go the classic Lay’s-and-Pepsi route, or get a lot more creative. There are over a thousand pairing options, from Doritos Spicy Sweet Chili with Mountain Dew to SunChips Harvest Cheddar with Aquafina. Customers can create their pair from nearly 70 different PepsiCo drinks and Frito-Lay snacks, including brands like Pepsi, Mountain Dew, Lipton, Lay’s, Doritos, Cheetos, Ruffles, Fritos, and SunChips. For more about this modern take on a loyalty program, including full rules and details visit PepCoin.com.
